Mobile Multimedia

Regulatory and Spectrum Issues

- Shri Bharat Bhatia

President, Telecom Manufacturers Association of India (TEMA)

Chairman, RWG, WiMax forum India Chapter

Vice President, ITU-APT Foundation of India

President, CTIA India

Regional Director, Asia, Motorola Mobile multimedia

 

 

 

Agenda for the Presentation

-  Technology Landscape

-  Regulations for  Multimedia

-  Global Spectrum Plans and India Spectrum policies

 

-  Technology Landscape

 

New Challenges: Convergence

  • WLAN
  • Broadband Wireless
  • Broadband to Home
  • Scalable Military

 

Electronics

§         Interoperable

 

Communications

§         Entertainment

 

Moves to Digital

§         Personal Digital

 

Devices

§         High Performance PCs

§         Wireless IP

§         IP to and in the Home

§         VoIP in the Enterprise

 

•Two Key technologies streams are evolving towards Mobile Multimedia

•Mobile Cellular Broadband Technologies

•Mobile Broadcast technologies

 

 

 

 

Two Key technologies streams are evolving towards Mobile Multimedia

•Mobile Cellular Broadband Technologies

•Mobile Broadcast technologies

 

What is DVB-H

q  Standardized by ETSI as a mobile TV standard

q  DVB-H standard aims to provide digital TV reception in mobile devices

q  combines traditional television broadcast standards with elements specific to handheld devices;

q  Target on small size (less than 7 inch) hand-held terminal: cell phone, PMP, PDA, notebook, etc.

q  Focus on

q  Mobility

q  smaller screens and antennas

q  indoor coverage

q  reliance on battery power

 

What is CMMB

q  Converged Mobile Multimedia Broadcasting - A Hybrid Mobile TV System.

q  Provide mobile multimedia service for subscribers

q  Target on small size (less than 7 inch) hand-held terminal: cell phone, PMP, PDA, notebook, etc.

q  Utilize satellite and terrestrial gap fillers to reach low cost national wide coverage

q  Offer low cost and low power solution for user satisfactionGlobal Frequency Bands for Mobile Multimedia

 

Broadcast

• Unlimited Viewers

• 15-20+ channels

• High-quality viewing experience

 

Unicast

• Unlimited channels

• Broad coverage

• Variable quality

 

Community

As it happens Unlimited usage

Live TV

•Hit programs and channels – wide audience

•Live events (news, sports, etc.)

 

On-Demand TV

•Niche channels and programs, video archive long tail

•User-generated content

Personalized Schedule control

Schedule control Time Shifted TV

Convergence is what the user wants

·     But the industry players are different.

·     Will they also converge or will there be a clash

·     The world is going the IP way

·     But our networks are Voice Centric  Long set uptimes & latency challenging for real-time IP apps

·     With NGN and all IP networks  still a few years away, the challenge of separating the applications from the underlying transport layer would remain, restricting the users to accept the services offered by his own operator only

·     Seamless mobility Core Access Technologies Customer premises experiences·

·     Users looking for ubiquitous services

·     Application Restrictions - Closed applications space restricts end-user utilization

·     Applications such as sensor networks, smart structures, and bioengineering need extreme energy efficiency as well as new wireless networking paradigms.

·     Overcoming these technical challenges will require significant breakthroughs in wireless component and system design. Time Shifting Video-Personalized

·     Content / Advertising-Portable Media Players

              Next – Generation Scenario

 

Handsets-Anywhere, Anytime Access Media Mobility

Remote Home Control

India’s Spectrum Policy 1981

•NFAP-2008 has four sections

•The table of allocations – based on ITU services

•International footnotes

•National Remarks

Annexures such as channeling plans etc.

•National Frequency Allocation Plans (NFAP-1981) was a Secret Document

•It was based on the concept of Major users

•The key bands were earmarked for major users such as P&T, AIR, Defence, DD, Railways, etc.

•Key frequency bands needed for wireless services i.e. 225-400 MHz, 700-960 MHz and 1700-2000 MHz were exclusively given to Defence services.

•Major BWA bands e.g. 2500-2690 MHz and 3400-3600 MHz were given to DOS for space services

•WPC developed a new NFAP 2000 (update 2002), which was the first ever published NFAP.

•The concept of major users was given up. instead the bands were allocated to services while specific technologies and applications were identified in the national remarks.

•Current National Frequency Allocation Plans (NFAP-2008) has been finalized recently. Regulation

Current Regulatory Framework

PSTN Cellular Cable Satellite Broadcast VOICEDATA VIDEO

Video content Regulations

The new regulatory framework needs to

•Allow competition between contents

•Development of innovating and disruptive services

Common services shared with all broadcasters

(Broadcasted

Specific services for one or more operators (broadcasted)

Specific service for one operator and for limited audience (over 3G)

 

From Enabling the Network to Creating Personal Experiences

MPEG4-Switched-Digital Video-Fixed Mobile

Convergence

Network Management Infrastructure

FTTx, HFC,XDSL ,Wi4/WiMAX,Cellular

Video Entertainment Devices

Voice Gateways-Data Gateways-Converged Media, Gateways Follow Me TVTM

Seamless Voice Time Shifting Video

Personalized

Content / Advertising-Seamless Voice

.

SUMARY

§-Mobile TV is gaining momentum worldwide with encouraging uptake figures

§-Ecosystem management, flexible business models and interactive services are key for market adoption

§-Broadcasters and Service Providers can leverage mobile TV to extend their reach and enhance offerings

§-Both Cellar broadband technologies such as LTE and WiMAX and digital broadcast technologies such as CMMB and DVB-H are expected to provide Mobile multimedia services

 

Mobile Multimedia will give India a New World

 

MOBILE ME-CONNECT ME

 

-INFORM MEENTERTAIN ME

 

-SECURE ME-EMPOWER ME